This research project studies the factors influencing consumers' preferences towards choice of handbags - either handcrafted or luxury...

In an attempt to transform a small-scale business into a brand with high-end aspirations, we took Gopikrishan's kart and converted it...

(this project is part of MOJO which are done in three different forms of media) This multimedia story revolves around the plight of...

Our ad campaign focuses on promoting financial literacy and its many benefits namely, passive income, self-gratification and being...

Our campaign focuses   on raising awareness among Indian parents about their teenager's mental health. The goal was to encourage parents...

This zine is about how different people accessorise their heads in different ways and make an out of the box apperance in the society.

The research investigates whether younger generations perceive old Hindi music as more authentic or emotio

The research project focuses on the impact of merchandising on brand connections in the context of F1. This study focuses on...

This research project examines masculinity through the lens of men’s moisturizing habits, exploring how skincare intersects with gender...

The project Skin-deep analyses Indian social media users' view of skincare and beauty with regard to choice feminism. It studies the...

This study is to show exactly how people get introduced to the Korean cuisine and venture around the "soft power" that the korean culture ha

The research project explores sports fan communities on WhatsApp,focusing on their impact on sports consumption, emotional and psychological