K-Food Craze: The Indian Taste for Korean Cuisine

The rise of Korean food craze in India has been quite intriguing over the past few years, with the customer base for the same evolving from just the k-pop and k-drama fans to people who try out the cuisine due to its rising popularity. This study is to show exactly how people get introduced to the Korean cuisine and venture around the "soft power" that the korean culture has been demonstrating.

by Chandana Mishra