Rough no more - Rethinking masculinity through men's moisturizing habits

This research project examines masculinity through the lens of men’s moisturizing habits, exploring how skincare intersects with gender norms. By analyzing consumer behavior, marketing strategies, and cultural perceptions, it uncovers shifting attitudes toward self-care among men. The study challenges stereotypes, highlighting evolving notions of masculinity in personal grooming choices. ~by Atmika Bhaskar